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This post will appear later on 360Magazine.com. It appears here first as a courtesy to CXPA members. It’s become one of my biggest pet peeves: I place an online order, and immediately after (or sometimes even before ) getting an e-mail confirmation, I get a separate e-mail from the company...
I recently wrote about how important it is that brands not just be competent in delivering the products or services they provide to their Customers. From perusing your website, to making a selection there or in a physical location, to paying, to delivery, use, and re-purchase, Customers...
Here’s a random thought that occurred to me the other day. I promise I’m going somewhere with it, though: The deli should be at the front of a grocery store. Now, I’m in way over my head here, because I’m sure that there’s a lot that goes into the planning of the layout of such places and...
Do you remember the old commercial for Tombstone Pizza? The tagline was, “What do you want your tombstone?” (By the way, if you clicked through and it’s driving you crazy, the character actor is a fellow by the name of Oliver Muirhead , and if you also share my obsession with Seinfeld , he...
As an Air Force Reservist, I’m always on the lookout for the ‘military discount’ to save a buck or two. Many brands offer a markdown of some sort: Flash your Common Access Card (CAC, the unnecessary obviously-has-to-be-an-acronym term we use to mean, “Military ID”) at checkout, and a lot of...
Nothing is 100%. Things fail, products break, even very important services go dark from time to time. A Customer who expects and demands perfection is certain to be disappointed pretty often, and in fact is being somewhat unreasonable, if you ask me. With this understood and its obvious...
Is human connection a pillar of your brand? Are your people central to your company's core values? If so, your customer service should be staffed by employees who know how to add a human touch. Otherwise, your customer service will undermine your message and leave customers feeling you’re...
This post was published here first for the benefit of CXPA members but will also appear on 360 Magazine . Most earnings calls are opportunities for investors to vent their frustrations, for financial analysts to ask tough questions and for CEOs and CFOs to explain themselves. In Facebook’s...
Nope, there is no typo…I do mean Sensei. According to Wikipedia : Sensei, Sinsang, (Sonsaeng/Seonsaeng equivalent in Korean) or Xiansheng (先生) is an honorific term shared in Chinese, Korean, and Japanese honorifics that is translated as “person born before another” or “one who comes...
Count me among the witnesses. Here in Canada, the largest pharmacy in the country is Shopper’s Drug Mart, where for the last few years there has been a steady move to deploy self-checkout kiosks next to the cashiers. It’s typically been up to the customer whether or not to use them — though some...
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