Mission & Vision

Founded in 2011, the Customer Experience Professionals Association is the premier global non-profit organization dedicated to the advancement and cultivation of the Customer Experience profession.

During 2020, the CXPA Board and staff spent several months listening to members and reflecting on CXPA and its future. The consistency in feedback led the Board to adopt a sharpened focus and strengthened commitment to CXPA as an organization devoted to the success of CX professionals. Our new mission and vision statements reflect these commitments:

We support CX professionals to share, learn, inspire, and grow throughout their entire career.

Exceptional outcomes inspired by empowered CX Professionals.

The CXPA also developed and released a consensus-based definition of a CX professional.

A CX professional is a catalyst who enhances an organization's results by understanding, designing, and improving experiences across the entire customer relationship.