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Better than NPS? Brand Alignment Score

I’ve written previously about how silly things like Net Promotor Score’s ‘Likelihood to Recommend’ question can seem. I think, generally, that comes more from a place of complacency than downright lunacy. It’s more likely people are asking questions like that less because they’re off their...

Nicholas Zeisler,CCXP's profile image

Blog Entry
Rethinking the ROI of CX

Articulating the return on investment (ROI) of Customer Experience efforts is a recurring theme among CX professionals. As I moderate panels on webinars and sit as a guest on podcasts, listen to my peers talk, and read articles, I hear the questions all the time: How do you define the ROI? ...

Nicholas Zeisler,CCXP's profile image

Blog Entry
Connecting the Dashboard Dots for a Better Customer Experience

In 2013, Oracle conducted a research study among executives regarding the state of their customer experience initiatives. The study found that while 91% of the respondents wished to be a CX leader in their industry, only 37% said they were just getting started with a formal CX initiative and 20...

Bob Azman,CCXP's profile image

Blog Entry
How to prove the ROI of customer experience /Three ways to improve your CX pitch

How to prove the ROI of customer experience /Three ways to improve your CX pitch One of the biggest challenges for CX leaders is convincing other senior executives of the benefits of investing in developing a customer centric culture. We can all share anecdotes of companies who have built...

Ms. Ozge Koca's profile image


Blog Entry
Strategies for a successful Voice of the Customer program

It is more important than ever to retain customers. Success often relies on having a deep understanding of your customers across every touch point –and that involves listening. That’s where an effective Voice of the Customer program can add real value, delivering insights to help you improve...

Steven Ramirez's profile image

Blog Entry
8 Customer Experience Metric Silos Mask Momentum

Metrics selection can be the most pivotal decision you make in your customer experience management strategy. That’s because what gets measured gets managed. There’s a science to it. The trick to successful metrics selection is to connect the dots between cause-and-effect. That’s why customer...

Lynn Hunsaker,CCXP's profile image

Blog Entry
Your CES isn't telling you enough

With all due deference to Matt Dixon , sometimes “effort” is a tricky thing to define. I worked with one team that ran around and around about it constantly it seemed. Matt’s Customer Effort Score (CES) metric basically asks the Customer to rank his or her satisfaction with the amount of...

Nicholas Zeisler,CCXP's profile image

Blog Entry
Customer Experience Indexes: Modern Thinking

Why are customer experience indexes powerful? To paint a concise picture of growth strength. An index is like an executive summary of your voice of the customer research. It says: overall, our propensity to grow is increasing or decreasing. One size does not fit all. There are many types of...

Lynn Hunsaker,CCXP's profile image

Blog Entry
Lead and lag measures

You know I’m all about metrics and measures. One of the things that made entering the CX profession so attractive to me was that this is a field of study that’s not only based in numbers, it’s starving for people who have an affinity for measuring. CX is a study that’s founded on...

Nicholas Zeisler,CCXP's profile image