Lynn led company-wide customer experience transformation for many years at Applied Materials and Sonoco Products where her roles included VoC Manager, Customer Satisfaction Improvement Manager, Marketing Director, and Head of Corporate Quality (CCO).
Her Experience Leadership Mastery curriculum is the perfect way to start CXM, or gently course-correct, or pivot. It modernizes CXM beyond 2010s methods to get in-sync with 2020s urgencies for shared trust, values, and value, both internally and externally. Hallmarks of ClearAction Continuum's resources are (1) continual connection to how your Senior Leadership Team thinks, (2) empowering ALL non-customer-facing work groups to prevent CX issues, and (3) multi-layered value in short bites for your ongoing value in revisiting it. Experience Leadership Mastery allows everyone in your CXM chain of command, from new college grads to experts and execs, to rapidly get in-sync with this modernized CXM mindset and approach.
Lynn is Chief Customer Officer of ClearAction Continuum, creator of Experience Leadership Mastery, and co-founder of the Experience Value Exchange subscription community with 6 competencies: Getting Everyone on the Same Page, Respect for Interdependencies, Follow-through, Lifetime Value Mindset, CX Insights-Inspired Efficiencies, and CX Insights-Inspired Growth.
Rave reviews are the norm for her courses for corporate boards and C-suites, as well as CX+EX+PX experts and execs, XM maturity, XM for all experience managers, journey mapping facilitation, and customer-centricity skills. Some courses have been translated to Arabic, Spanish, French, and Portuguese.
Lynn designed the world's first Journey to Marketing Operations Maturity benchmarking study. She has also designed a unique customer health score model and a customer experience transformation maturity model, assessment and roadmap. Her 5-year study was first ever to benchmark B2B customer experience practices globally.
Lynn is a past CXPA Board member and former co-leader of numerous CXPA committees, panelist and moderator of Insight Exchange sessions, and presenter at various CXPA local networking events (Toronto, DC, . . .). ClearAction was a corporate founding member of CXPA. Lynn is currently leading the CXPA Phoenix local networking committee.
Her CCXP course was first to receive CXPA’s Authorized Resource & Training designation. She is a CXPA Recognized Training Provider. She earned her California teaching credential and taught 2 dozen courses at UC Berkeley & UC Santa Cruz Extensions, San Jose State University and Mission College.
She is past president of Silicon Valley AMA, earning a Chapter Excellence Award. She earned her MBA from Vanderbilt University, and she is a Professional Certified Marketer, Certified Quality Manager, Certified MBTI Practitioner, and Certified Customer Experience Professional.
Lynn is author of 3 handbooks available on Amazon, including Innovating Superior Customer Experience. She was #1 author of 2015 and 2017 on CustomerThink.com, and she is 1 of 12 featured columnists. Lynn is 1 of 5 recipients of CustomerThink's Hall of Fame Award. She is named in numerous influencers lists, including Top 30 Customer Service Professionals and Top 25 Customer Success Influencers.
♦ CXPA Recognized Training Provider 2015-present
♦ CXPA Phoenix Network Leadership Council 2021-present
♦ CXPA Board of Directors 2017-2020
♦ CXPA Instructor, Customer Journey Mapping live online course 2016
♦ CXPA Extra Mile Award 2015
♦ CXPA MVP Award 2014
♦ CX Experts Panel Member 2013-16
♦ Co-Chair: CXPA Innovation Awards 2015, CX Day Online Events 2014 & 2015, CX Day Social Media 2016
♦ Insights Exchange: Unwound Session Moderator 2013 & 2015, Show-and-Tell Table Anchor 2013, Unwound Session Co-Chair 2013, Office Hours 2014-16
♦ CXPA CX Tools Committee 2012, contributor of 3 CX Tools to CXPA
♦ CXPA Corporate Founding Member 2011
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