ClearAction Continuum

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ClearAction Continuum

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Lynn led company-wide customer experience transformation for many years at Applied Materials and Sonoco Products where her roles included VoC Manager, Customer Satisfaction Improvement Manager, Marketing Director, and Head of Corporate Quality. She is Chief Customer Officer of ClearAction Continuum, and co-founder of the ClearAction Value Exchange as an experiential capability-builder of essential soft skills for marketing and customer experience teams.

Lynn is past president of Silicon Valley AMA, earning a Chapter Excellence Award. She taught courses for 5 years at UC Berkeley Extension, and her online CCXP course was first to receive CXPA’s Authorized Resource & Training designation. Lynn earned her MBA from Vanderbilt University, and she is a Professional Certified Marketer, Certified Quality Manager, Certified MBTI Practitioner, and Certified Customer Experience Professional.

Lynn designed a unique customer experience transformation maturity model, assessment and roadmap, and she was first to benchmark B2B customer experience practices globally (5-year study). Lynn is author of 3 handbooks available on Amazon, including Innovating Superior Customer Experience. She was #1 author of 2015 on, and she is named in numerous influencers lists, including Top 30 Customer Service Professionals and Top 25 Customer Success Influencers. Lynn has served as co-chair of several CXPA committees, a panelist and moderator of Insight Exchange sessions, and member of the CX Experts Panel.

My course has benefited people in 50+ countries: 
Customer Experience Excellence (CCXP exam prep course)

CustomerThink Hall of Fame (1 of 5 authors)
CXPA Board of Directors
CXPA CX Expert Panel
CXPA Certified Customer Experience Professional (CCXP)
CustomerThink Featured Columnist (1 of 12)
Top Influencer lists for customer experience (SAP, Satmetrix, Mindtouch, GlobalGurus, TandemSeven, CustomerGuru, vCare, Nanorep, Frontleaf, Amity, Bizible, Onalytica)
ClearAction is a Founding Corporate Member of CXPA
CXPA Extra Mile Award
CXPA Instructor, Customer Journey Mapping live online course 2016
CXPA Co-Chair, CX Day Social Media Committee 2016
CXPA Co-Chair, Innovation Awards Committee 2015
CXPA Co-Chair, CX Day Online Events, 2014-2015
Contributor of 3 CX Tools to CXPA

Author (Amazon Kindle*):
Customer Experience Improvement Momentum*
Metrics You Can Manage for Success*
Innovating Superior Customer Experience*
B2B Customer Experience Management Best Practices Study*
Journey to Marketing Ops Maturity Study

Join the B2B Customer Experience Management LinkedIn Group
Follow ClearAction on LinkedIn

CX Coaching:

Professional Associations

Customer Value Creation International
2014 - 2015

Association for Psychological Type - '10-'11 Bay Area Chapter President
2005 - 2012

American Marketing Association - '99 Silicon Valley Chapter President
1992 - 2006

Honors and Awards

Certified Customer Experience Professional

Certified Practitioner of Myers Briggs Type Indicator

Certified Quality Manager
ASQ (CQM aka 6Sigma Belt)

Professional Certified Marketer


  • CCXP