Toronto CXPA Network

About Us

The Toronto CXPA Network is a local community of CX professionals to connect, learn, and share ideas and best practices with each other. We welcome you to stay connected in this online space in between your in-person events planned by CXPA volunteers. We can’t wait to welcome you at our next event and thank you for being a part of the Toronto CXPA Network!


Inspire Days 10.13.21


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Announcements List

  • Get to Know the CXPA Toronto Board

    The Toronto Network Board is comprised of dedicated volunteers supporting our local members' professional development by creating opportunities to connect and collaborate with like-minded professionals for knowledge and skill enhancement, solutions to business challenges, and inspiration.

    Introducing your board:

    Lawrence Levinson
    Lawrence is an accomplished Business Leader with 20 years of multinational experience across B2B/B2C cultures and industries. He has driven Top Line Growth & ROI through Business & Strategic Development, Customer Experience, Sales, Loyalty, and Marketing. 

    A Certified Customer Experience Professional (CCXP) and Master of Design Thinking from MIT, Lawrence is the current President-Elect & Chair of CXPA Toronto and sits on advisory Boards for CSPN and Corinium Global Intelligence. He was previously President & Chair of the Alberta Society of Professional Biologists. Lawrence has spoken at and facilitated hundreds of technical seminars, workshops, customer appreciation/advisory, and networking events in Retail, CPG, Banking, Oil & Gas, Mining, Infrastructure, Environmental and Agri-Food industries.

    Lawrence is passionate about building winning teams and empowering others to reach objectives that exceed themselves.

    Stephan Sigaud

    Stephan Sigaud has been an active member of the global CX community for 20+ years and currently volunteers as a board member and past-Chair of the Toronto CXPA and member of the Leadership Network and past-Vice Chair of the Canadian Marketing Association's CX Council. Currently EVP of Marketing at Market Research and Consulting firm Phase 5, in the course of his career he held general management roles for Customer Loyalty research companies, CX practice leadership roles for major global research firms, and strategy consulting roles with firms in the VOC technology space.

    Alexandra Morosan

    Alexandra Morosan is an active member of the CX community and currently sits on the board of the CXPA Toronto Network. She has 5+ years of experience in executing CX programs, most recently at CDSPI, a non-profit organization providing insurance and financial services to dentists across Canada.  She is passionate about the business side of client experience, as she understands the value loyal customers bring. Outside of work, Alexandra is an urbanite and avid investor, who enjoys traveling, eating her way around the globe, and watching documentaries.

    Roger Pugsley

    Roger Pugsley is NPS Certified by Bain and widely recognized for CX best practices.  He has been cited for best practices in CX research papers by Forrester Research, The Temkin Group, Lynn Hunsaker of ClearAction Continuum, and Tema Frank, author of People Shock.  He has been an invited speaker at National and International CX conferences (Forrester CX Forum, CX Strategies Summit, IQPC CX Exchange, CSPN CX Conference, CX Week Canada).  His organizations have won CX awards from The Temkin Group, BOMA Canada (5 years in a row), and CSPN.

    Sandra Greene

    Sandra Greene is a highly acclaimed industry-leading CX consultant specializing in human-centered Customer Personas, Customer Journey Mapping & Loyalty Marketing Strategies. Sandra is a designated Certified Customer Experience Professional (CCXP) and an Experience Management Scientist (XMS), with decades of integrated marketing experience across several industries. Her roots lie in deep expertise in helping clients use their data to make both customers' lives and companies' results better.  She currently sits on the board of the Customer Experience Professional Association's (CXPA) Toronto Network and Lung Health Foundation

    Aviva Shiff

    Aviva is the Vice President, Customer Experience and Strategic Alliances at CDSPI where she leads the development of long-range strategic plans and ongoing business initiatives that transform the client experience, focusing on client and industry insights, digital transformation, business analytics, and stakeholder relations.

    With over 20 years of leadership experience, Aviva is a Certified Customer Experience Professional (CCXP), Net Promoter Certified Associate, and a Fellow of the LIMRA Leadership Institute (LLIF).

    Derek Bildfell

    Derek (CCXP) is the CEO of Acceleration Strategy Inc., a consulting firm focusing on the implementation of customer and employee experience programs that align with client's corporate strategies. Professor of CX design at Centennial College and CX Expert of Record for the Vistage Canada organization, as well as a Toronto Ambassador for the Customer Experience Professionals Association since 2010, Derek is a subject matter expert in CX design and implementation.

    Derek has led both the strategy and the operational execution teams in designing closed-loop customer experience models for US and Canadian multinationals. This has included eight years as the leading services organization driving the Customer Experience Leadership for TD Bank where we achieved outstanding continuously improved Net Promoter Score results impacting compensation of 83,000 staff members through improved customer service.

    Wally Thiessen

    Wally - Bio to come

Our Leadership

SG Consulting
President and Chief Strategist
CXPA Toronto Network
President & Chair
360 Magazine