President & Chair,
CXPA Toronto Network

Contact Details

CXPA Toronto Network
Toronto, ON


Lawrence is an accomplished executive leader with 20 years of multinational experience across B2B/B2C cultures and industries. He has driven top-line growth & ROI through Business & Strategic Development, Customer Experience, Sales, Loyalty and Marketing in Startup, Fortune 100 & Forbes Global 2000 companies.

A Certified Customer Experience Professional (CCXP), Master of Applied Science & Management, Professional Biologist and Mastering Design Thinking alum from MIT Sloan, Lawrence is the current President & Chair of CXPA Toronto, and sits on advisory Boards for CSPN and Corinium Global Intelligence. He was previously President & Chair of the Alberta Society of Professional Biologists.

Lawrence has spoken at and facilitated hundreds of technical seminars, workshops, customer appreciation, advisory and networking events in SaaS, Retail, CPG, Banking, Oil & Gas, Mining, Infrastructure, Environmental and Agri-Food industries. He is passionate about building innovative winning teams and empowering others to reach objectives that exceed themselves.

#salesandserviceeffectiveness #innovation #voc #voe #customerexperience #leadership #governance #cco #emotionalintelligence #leanonpurpose #negotiation


  • Software

Job History

Wave Financial
Director & General Manager - Wave Advisors Professional Services
January 2020 - present

Pulse Profile Analytics
VP of Product
January 2020 - January 2020

Bureau Veritas
January 2018 - January 2020

Alberta Society of Professional Biologists
President & Chair, Board of Directors
January 2016 - January 2019

Maxxam Analytics
Senior Manager, Corporate Strategic Projects
January 2017 - January 2018

Maxxam Analytics
Senior Manager, Regional Business Development
January 2009 - January 2017

Royal Canin
R&D, Scientific Communications Manager
January 2009 - January 2009

Royal Canin
Manager, Technical Sales & Services
January 2004 - January 2008

Honors and Awards

Academic Achievement
Golden Key International Honour Society

Dean's List - Top 3% of Academic Achievement
Dawson College

National Business Development: Region and Team Awards - 2011-15
Maxxam Analytics
2011, 2012, 2013, 2014, 2015

Operating Profit Growth Award
Maxxam Analytics

Richard T. Cronin Award for Academic Excellence in the Biological Sciences
Concordia University

The Reference: Corporate Leadership Award
Mars Inc.


  • CCXP