Lawrence is an accomplished executive leader with 20 years of multinational experience across B2B/B2C cultures and industries. He has driven top-line growth & ROI through Business & Strategic Development, Customer Experience, Sales, Loyalty, Marketing and Operational Excellence in Startup, Fortune 100, Fortune 500 & Forbes Global 2000 companies.
A Certified Customer Experience Professional (CCXP), Master of Applied Science & Management, Professional Biologist and Mastering Design Thinking alum from MIT Sloan, Lawrence is the current President & Chair of CXPA Toronto, and sits on advisory Boards for CSPN and Corinium Global Intelligence. He was previously President & Chair of the Alberta Society of Professional Biologists.
Lawrence has spoken at and facilitated hundreds of technical seminars, workshops, customer appreciation, advisory and networking events in FinTech, SaaS, Retail, CPG, Banking, Oil & Gas, Mining, Infrastructure, Environmental and Agri-Food industries. He is passionate about building innovative award-winning teams and empowering others to reach objectives that exceed themselves.