Lawrence is a customer-obsessed people-first executive with 20 years of multinational commercial experience across geographies, Enterprise/B2B/B2C cultures and industries. He has driven top and bottom-line growth through leadership in P&L, Product, RevOps, GTM, Sales, Marketing, Partnerships, Strategic Development and CX, in Startup, Fortune 100, Fortune 500 & Forbes Global 2000 companies.
A Certified Customer Experience Professional (CCXP), Master of Applied Science & Management, Professional Biologist and Mastering Design Thinking alum from MIT Sloan, Lawrence is the current President & Chair of CXPA Toronto, and has sat on advisory Boards for CSPN & Corinium Global Intelligence. He was previously President & Chair of the Alberta Society of Professional Biologists (ASPB).
Lawrence has spoken at and facilitated hundreds of tech forums, workshops, advisory and networking events in FinTech, SaaS, Retail, CPG, Banking, Energy, Infrastructure, Environmental and Agri-Food industries.
He is passionate about building innovative award-winning teams and empowering others to reach objectives that exceed themselves.