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Sandra Greene, CCXP is a highly acclaimed industry-leading CX consultant specializing in human-centered Customer Personas, Customer Journey Mapping & CRM Marketing Strategies. She loves helping people too close to situations see opportunities hiding in plain sight. Clients keep more of their best customers, attract more like them, & get more out of their budgets.

Sandra's built her expertise in customer strategies over decades of working with clients across 15+ industries such as Insurance, Financial Services, QSR, Retail, Telco, Gaming & Entertainment, Schools, Automotive, Utilities/ HVAC, Fuel, Senior Care, Postal Services, Fleet Management, Travel/Tourism, Charities & more. She launched her consultancy in 1997.

She is a Certified Customer Experience Professional (CCXP), a Qualtrics Certified Experience Management Scientist (XMS) & a Temkin-trained Customer Journey Mapper, and a CXPA-recognized training partner through Acceleration Academy, where she teaches Journey Mapping Workshops.  

She was recently appointed to the CXPA Canadian Regional Leadership Council. Sandra also sits on the Board for the Toronto Network and on the Marketing Advisory Board for Lung Heath Foundation.


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  • Canada