Profile

President and Chief Strategist,
SG Consulting

Contact Details

SG Consulting
Toronto, ON

Bio

SG Consulting's Personas, Customer Journey Mapping, CX & Loyalty Strategies provide clearer roadmaps for marketing & business leaders and better experiences for customers.

  • Experienced (20+ years of cross-industry knowledge with independent CX consultancy).
  • Certified (Customer Journey Mapping through Temkin Group and Certified Customer Experience Professional (CCXP) through Customer Experience Professional Association).
  • Doable Tweaks (By blending the best customer journey mapping processes with neuroscience & behavioural data research, Sandra generates realistic roadmaps for teams that will be energizing to implement)

Along with consulting for small/medium companies, I am a member of the CXPA Toronto Network Board and the Lung Health Foundation Marketing Advisory Board.

Industry

  • Other

Job History

Sandra Greene Consulting
President & Chief Strategist
September 1997 - present

Acceleration Strategy
Principal Consultant
Toronto, ON, Canada
January 2019 - present

Publicis Howkeye
Senior CX and CRM Strategist
Toronto, ON, Canada
January 2017 - April 2020

Conversion - MasterMind Toys Account
Senior Loyalty Strategist
Toronto, ON, Canada
January 2015 - January 2016

CIBC Visa
Senior. Loyalty & CX Consultant
Toronto, ON, Canada
January 2015 - January 2016

Toronto Symphony Orchestra
Senior. Loyalty & CRM Consultant
Toronto, ON, Canada
January 2015 - January 2015

Second Cup
Senior Consultant, Loyalty & Merchandising
February 2012 - July 2013

TD Waterhouse
Marketing Planner (Consultant)
March 2005 - July 2005

Bank of Montreal
Senior Database Marketing Consultant
March 2001 - July 2002

CIBC
Visa Marketing Manager (Consultant)
June 2000 - February 2001

Bank of Montreal
Senior Database Marketing Consultant
February 1999 - June 2000

Avis
Marketing Services
January 1988 - January 1994

Designation

  • CCXP