CXPA Book of Knowledge

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Frisco, TX

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Diane Magers began her career as a clinical psychologist. She helped establish AT&T’s Business Solutions Office of the Customer and she was responsible for building and innovating customer and associate engagement. 
Diane launched Customer Experience Catalysts as a consultancy and thought leader for companies that were launching or progressing their CX frameworks. She also developed and led Customer Engagement at Sysco Corporation. 
Today, she is focused on driving business results through improved customer experiences. In addition, she frequently presents at CX industry conferences and events and works with various CX associations on thought leadership content. 
She holds an M.S. in Psychology and an M.B.A. She is a Certified Customer Experience Professional (CCXP), and Promoter Score (NPS), Voice of Customer (VoC) and Customer Experience Management (CEM) certified. Additional affiliations include CXPA (founding member), LUMA Institute, previous Board member and CEO for the CXPA, contributor for the CCXP Certification and active volunteer for the Autism Society of American and Leukemia and Lymphoma Society.

An accomplished senior customer experience, sales and marketing executive with diverse and exceptional leadership skills. Drives contribution to results through strategic planning and designing services to deliver consistent brand and value messaging.

Leader in customer engagement strategy, innovation, development, execution. Extensive experience in design and implementation of sales, marketing and services solutions and applications including SAP.

Known as an innovative and creative strategist, Diane has over 25 years of proven ability to identify opportunities in customer interactions. Her strengths include designing and launching services and solutions based on enterprise, customer and associate needs through various market channels.

Diane has demonstrated competence in startups, mid-size and Fortune 100 companies. Outstanding reputation for partnering, mentoring, promoting collaboration, and resolving complex business issues.

Diane is speaking at Customer Experience industry events and consulting with companies to support and educate them as they build or enhance their customer experience practices.


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