Chief Experience Officer,
Experience Catalysts
CXPA Book of Knowledge

Contact Details

Experience Catalysts
Frisco, TX


Diane Magers has more than 20 years of building and growing CX focus. 

Previously, she was with AT&T’s Office of the Customer, she was responsible for building and innovating customer and associate engagement.
Before that, Diane launched Customer Experience Catalysts as a consultancy and thought leader for companies who were launching or progressing their CX frameworks. She also developed and led Customer Engagement at Sysco Corporation.
Today, she is on driving business results through improved customer experiences. In addition, she frequently presents at CX industry conferences and events and works with various CX associations on thought leadership content.
She holds an M.S. in Psychology and an M.B.A. She is a Certified Customer Experience Professional (CCXP), and Promoter Score (NPS), Voice of Customer (VoC) and Customer Experience Management (CEM) certified. Additional affiliations include CXPA (founding member), LUMA Institute, Board member for CXPA Certification and active volunteer for the Autism Society of American and Leukemia and Lymphoma Society.

An accomplished senior customer experience, sales and marketing executive with diverse and exceptional leadership skills. Drives contribution to results through strategic planning and designing services to deliver consistent brand and value messaging.

leader and expertise in customer engagement strategy, innovation, development, execution. Extensive experience in design and implementation of sales, marketing and services solutions and applications including SAP.

Known as an innovative and creative strategist, Diane has over 25 years of proven ability to identify opportunities in customer interactions. Her strengths include designing and launching services and solutions based on enterprise, customer and associate needs through various market channels.

Diane has demonstrated competence in startups, mid-size and Fortune 100 companies. Outstanding reputation for partnering, mentoring, promoting collaboration, and resolving complex business issues.

Diane is speaking at Customer Experience industry events and consulting with companies to support and educate them as they build or enhance their customer experience practices.


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Job History

Office of the Customer
July 2013 - present

Customer Experience Catalysts
January 2012 - January 2013

Sr. Director Customer Insights and Engagement
March 2011 - July 2012

Sr. Director Customer, Sales & Marketing Business Transformation
May 2009 - March 2011

Sr. Director of Strategy, Sales and Marketing
February 2006 - May 2009

The SYGMA Network
Director Sales & Marketing
August 1994 - February 2006

Chrismer Consulting Group
Sales and Marketing Manager
January 1993 - January 1994

AdPoint Advertising Agency
Sales and Creative Manager
January 1992 - January 1993

Lazer Products
Director of Sales
January 1989 - January 1992

Clinical Therapist
Therapist and Seminar Coordinator
January 1984 - January 1989