The CXPA Effective Collaboration Series: A Guide to Strengthening CX Together is a series of monographs written to build understanding and facilitate improved collaboration between specific organizational units and CX teams to deliver improved customer experiences and better business outcomes. In 2022, we published eight books in the series addressing Governance and Sponsorship; the C-Suite; IT; Customer Service; Operations; Sales, Account Management, and Customer Success; Finance; and Marketing. As a member benefit, CXPA Members can search and read the entire series
online. These videos provide insight into two of this year's monographs.