Stein Broeder has long been aware of the impact that powerful experiences can have on customers. “Just as a person or consumer, I’m impressed by companies that have done it well,” Broeder says. “And I’ve noticed the impact it has had on me from a brand loyalty perspective.” In his role as...
Does your business have a silo detective? This might be the highest-ROI effort of your customer experience council, chief customer officer, chief operating officer — or better yet, every employee. Things that don’t make sense in the way business is done can almost always be traced to silo...
Granted, if anyone was going to put on a memorable Customer Experience, you would expect the CXPA – the experts in the industry – to do so. But you’ve also heard the precautionary tale of the cobbler’s shoeless kids, so one can never assume. But from this first-time attendee’s perspective,...
More thoughts from the Insight Exchange in San Diego. Jeannie Walters already did a great summary the strategies discussed by Arizona Diamondbacks CEO, Derrick Hall in his opening keynote, and I urge you to read it. This blog post focuses on some of the tactics he outlined. Derrick Hall,...
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