Profile

SuiteCX/East Bay Group

Contact Details

SuiteCX/East Bay Group

Bio

Valerie focuses on Segment driven marketing, Demand Generation, Customer Experience Management, CRM and Marketing Automation Solutions for both B2B/B2C as well as tactical retention, acquisition and loyalty programs. She has signification Program and Project management experience based on managing long term strategic and technical transformations. Valerie brings her 20 years of experience to her firm that focuses on strategy through tactical execution. She is co-founder of a multifaceted visualization methodology and tool set called Suitecx. Valerie has a B.S. in Marketing as well as an MBA from the University of Southern California. Specialties: Demand Generation (B2B and B2C) Go-To-Market roadmaps Segmentation/Precision Marketing Customer Experience Mapping (customer-centricity, process improvement & marketing automation visualization) Rapid Capability Diagnostics Marketing Automaton/CRM tool selection Project and Program Management Marketing Effectiveness Inbound Marketing Inbound/Outbound Marketing optimization