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Lauren Feehrer, Customer Experience Strategist, ensures that the customer is at the heart of every experience. During her 15-year tenure at Accenture and Alliance Global Services, she led technology platform design and implementations for the Fortune 500. In 2015, Lauren joined a pet services start-up where she was responsible for the Customer Experience and Product Strategy.


In 2016, Lauren founded LoyaltyCraft, focusing on collaboratively developing consistent brand identity, building customer understanding, deriving authentic engagement and listening to the voice of the customer. From forklifts to pharmaceuticals to fashion, her wide range of experiences have given her the calm confidence to be courageous. Lauren brings empathy, tenacity, and a keen ear into every engagement.

Lauren is a CCXP, an active CXPA member, and frequent speaker on customer experience. Her philanthropic work includes serving as a classroom mentor in the Junior Achievement Company Program, guest lecturing at Cal State – Fullerton’s marketing classes, and serving on the Advisory Board of the University of Rhode Island's Launch Lab.


  • Consulting

Global Region

  • United States