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As a senior management professional, Maya Khalifeh works with organization leaderships to transform businesses to achieve identified strategic plans.

Maya sets and directs global & regional business transformation strategies, including organization structure development & modernization, digital tools deployment, systems implementation and process optimization.

She spearheads customer retention, lost customer win-back programs, strategic customer partnership programs, customer divest, growth plans, customer advisory board management & facilitation.

She is a seasoned leader in sales, strategic and key account management.

She has wide knowledge in experience management (XM) spectrum, namely customer, citizen, employee, brand and product experience.

Maya also has deep knowledge in setting up lead generation programs, CRM systems and processes in addition to strategizing, developing and overseeing implementation of integrated omni-channel campaigns.

She holds an Executive MBA degree from ESCP Europe.

She is the winner of prestigious global awards and recognitions. Maya is on the list of top Business Influencers to follow in 2022. She was named "Customer Experience Professional of the Year" at 2020 Gulf Customer Experience Awards in Dubai. Maya was also named 1 of the top 6 highly commended CX Professionals worldwide by CustomerThink in UK. She is also a Recognized Training Providers (RTP) by Customer Experience Professional Association (CXPA) in USA and a Certified Customer Experience Professional (CCXP).

Maya serves as a member on CXPA Middle East Regional Leadership Council.


Maya’s core competencies:


  • Customer Experience
  • Employee Experience
  • Citizen Experience
  • B2B Lead Generation
  • Digital Marketing Campaigns
  • Digital Transformation
  • Business Transformation
  • Strategic Account Management
  • Business Development
  • Partnership Programs
  • Loyalty Programs
  • Customer Advisory Boards

For more information you may review Maya’s LinkedIn:

To get in contact, you may email:


  • Consulting

Global Region

  • Middle East