Founder and President,
LoyaltyCraft Consulting

Contact Details

LoyaltyCraft Consulting
Carlsbad, CA


Results-oriented management and technology consultant passionate about meaningful customer experience; Owner and President of LoyaltyCraft

For the company that wants to provide an unmatched experience to their customers, LoyaltyCraft Consulting partners with you to create products and service that matters.
- According to a CEI Survey, 86% of buyers will pay more for a better customer experience, but only 1% of customers feel that vendors consistently meet their expectations. (Forbes)
- By 2020, customer experience will overtake price and product as the key brand differentiator. (Customers 2020 Report)
LoyaltyCraft helps companies drive meaningful experiences. Our Core Solutions include:
1. SurveyCraft: Building and enhancing Voice of the Customer Programs focused on building the right feedback mechanisms, defining metrics that matter, taking action and closing the loop.
2. Customer Journey Assessment and Customer Experience Roadmapping: Driving meaningful improvement in customer experience thru a deeper look at customer acquisition, customer perception & feedback, employee engagement and vision and values. The results-based approach focuses on operationalizing a plan with clear accountability.
3. ProductCraft: Facilitated product planning and design workshops. This innovative approach to starting a new development effort combines Agile techniques for product visioning along with facilitating at a deeper understanding of team dynamics.


  • Consulting

Job History

LoyaltyCraft Consulting
Founder and President
February 2016 - present