Bringing Home the Gold: CXPA Celebrates the Impact of Global CX Pros Through the 2021 Impact Awards

By Gabe Smith CCXP posted 07-29-2021 03:37 PM


CXPA is now accepting nominations for the 2021 CXPA Impact Awards!

In my house, the Olympics are must-watch television. My 5-year-old daughter’s favorite event is the gymnastic floor exercise—she likes to stand in front of the TV mimicking the graceful jumps and tumbles of the athletes. I gravitate toward the obscure events, like badminton or water polo. It has something to do with the fact that, though I’ve never heard of these athletes, they’ve clearly spent countless hours training to become the best in the world in games with which I am mostly unfamiliar.

There’s something, too, about the feeling of global camaraderie that accompanies these games that I find deeply inspiring. And of course, there are the personal stories of athletes overcoming adversity to achieve success and be honored for their accomplishments as individuals and as members of a larger medals on a table

I feel much the same about members of the CXPA community. Each day on our networking and discussion forum, members share their common challenges, their advice for overcoming obstacles, their celebrations, and their successes. They volunteer their time and expertise to advance the team sport that is CX by contributing to CXPA topic guides, or serving on a workgroup aimed at facilitating better cross-functional collaboration in large organizations. Much like the Olympic athletes, the hard work of CX professionals is often done in the dark, but the power of community offers an avenue to bring that work to light.

CXPA is proud to announce that we’ve opened nominations for our 2021 Impact Awards. This year, the awards will look a little different. Rather than celebrating applicants in a single category, there will now be three categories for which CX professionals may apply:


  • Impact within an organization. Nominated individuals within this category have utilized CXPA's knowledge domainsto achieve a measurable customer and business impact for and within an organization.
  • Impact on the CX profession. Nominated individuals within this category have influenced the practice of customer experience across industries and geographies through thought leadership contributions.
  • Impact on efforts to improve diversity, equity, and inclusion outcomes in an organization through better CX.

Whether you’re interested in nominating yourself or someone else for the award or serving as a judge, we hope you’ll take advantage of this opportunity to celebrate CX excellence, as we look forward to announcing all winners on CX Day—Tuesday, October 5th.

And if awards aren’t your thing, we hope you’ll choose to get involved in a professional workgroup—they’re a great way to network with your global peers while advancing critical work to move our discipline forward.

Like the Olympians, we come from different geographies, cultures, and backgrounds, but we share a common purpose in demonstrating CX excellence and sharing in one another’s successes. May the games serve as an inspiration, and may your CX victories be as sweet.