Profile

Schindler Elevator Corporation

Contact Details

Schindler Elevator Corporation

Bio

Expertise in designing & implementing Customer-Centric (CX) & Employee Experience (EX) programs to differentiate Business (B2B) & Consumer (B2C) companies. Leading teams to deploy best in class methodologies & closed-loop processes contributing to record-breaking Customer Satisfaction (CSAT) & Net Promoter (NPS) results. Recognized for accomplishments. i.e. 2019 Finalist “CX Leader of the Year” and “CXPA Impact” awards.

Career includes Digital Marketing, eCommerce, UX & Conversion Optimization for brands of all sizes & budgets i.e. AT&T, Verizon, Wilton, Martha Stewart Crafts. Campaigns contributed to multi-billion dollar sales.

SUMMARY:
• Voice of Customer (VOC) & Employee (VOE) initiatives
• Building customer-centric cultures. Maximizing employee engagement
• Persona development. Journey mapping. Prototype/ Concept validation. Surveys
• eCommerce Conversion optimization via A/B & Multivariate (MVT) Testing
• Agency Selection & Management: Medallia, ForeSee, Qualtrics, Verint, Adobe, Usertesting
• Branding & Traffic Generation: Social Media, Search, Display, Email+
• Usability (UX) & Design Thinking
• Loyalty, Referral & Return Visitor Campaigns (Re-Marketing / Retargeting)

ON A PERSONAL NOTE:
•Blog Own Views 👉🏻DoingCXRight.com
•Forbes Contributor 👉🏻 View Here 
•Podcasting. 👉🏻Listen To Episodes Here
•Founding CX Board Member & Advisor @Rutgers 👉🏻View Here
•Creator "Women Leaders Making A Difference"👉🏻Visit Here 
•Active member Ellevate Women's Network 
•Writer CustomerThink Publication and more

DEGREES + CERTIFICATIONS:
•MBA, Marketing | Fairleigh Dickenson
•BSBA, Marketing | American University
•Customer Experience (CX) | Rutgers
•Big Data | Rutgers
•Usability Analyst (CUA) | Human Factors (HFI)
•Social Media Marketing (Mini-MBA) | Rutgers
•Search Engine Optimization (SEO) | Ayima
•Paid Search Engine Marketing (PPC) | Google

CX Recognition Details:
*CXPA Impact Award Finalist 2019  
*CXLeader of The Year Finalist 2019  
*HumanFactors Leader of the Month

Email: DoingCXRight@gmail.com Twitter @stacysherman + Instagram