Senior executive in the areas of strategic marketing, customer experience, digital transformation, innovation, churn, analytics, commercial planning and pricing. With solid financial and quantitative knowledge. Professional experience, both local and international, in airlines, mass consumption, media & press, B2B, telecommunications and banking. Economist from the Universidad del Pacifico (Peru) and Master in International & Marketing Management from IE Business School (Spain). Results-driven and people-oriented, communication at all levels and in multicultural environments. Fluent in Spanish, English and French, basic Portuguese, and certified in different agile frameworks.