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A seasoned and endorsed Advisor and Consultant, focusing on research, development, training and delivery of:

- Customer Experience Strategies
- Digital Transformation Strategies
- Voice of Customer programs
- Customer Journey Mapping
- Channel Optimization
- Design Thinking and Innovation

Possessing more than 12 years of experience in technical, consulting and cross functional management roles at several companies in the United States, Lebanon and Saudi Arabia where I was employed by leading operators like Sprint, Alfa Telecommunications and Saudi Telecom Company where I am currently an Advisor to the Customer Experience GM. Apart from this, I have had several engagements with organizations in Turkey, UAE, Oman, Kuwait and Sudan.

Aside from the industry, I have five years of experience in academia where I was an Instructor at the Faculty of Engineering at the American University of Science and Technology in Beirut, Lebanon.

My educational background includes a Bachelor and Master degrees in Electrical Engineering from Wayne State University and the University of Detroit Mercy in Detroit, MI – USA in 2005 and 2008 respectively, and I am currently completing an Executive Diploma in Digital Business Leadership at the Academy of Digital Business Leaders (ADBL) in London, UK.

One of eight globally Authorized Resource and Training (ART) providers for Certified Customer Experience Professionals (CCXP), a world renowned certification by the Customer Experience Professionals Association (CXPA).

I have published many articles on the topic of Customer Experience on designated platforms like CXPA Blog, Customer Think, Customer Value Creation Blog and and I am a regular speaker in regional and international conferences


  • Consulting

Global Region

  • Middle East