Contact Details

San Francisco, CA


President of customer experience strategy, design and consulting firm McorpCX, Michael Hinshaw is recognized by leading analysts as a digital transformation and customer experience pioneer and has been named to over a dozen “Global CX Thought Leaders” lists.

Co-author of the best-selling book Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How to Be One of Them, he has been published and quoted in dozens of publications ranging from Harvard Business Review and Fast Company to American Executive, Forbes and Time

A Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business, he has consulted for and advised executives at companies such as Intel, Microsoft, Biogen, Roche, American Family Insurance, and The Hanover.


  • Consulting

Global Region

  • United States