Profile

Contact Details

North Berwick

Social Links

Bio

I am a Head of Service Design and Certified Customer Experience Professional (CCXP) who has worked across a range of industries and challenges. My focus is on creating customer centred organisations who deliver profitability through meaningful customer experiences.

Saying I'm a designer doesn't really cut to the heart of what I do though - I help build and lead capability within your organisation over and above my own ability to design experiences.

I believe that putting the customer at the heart of your organisation will deliver both immediate improvements and sustainable long-term benefits. I have seen throughout my career that you can not silo CX work into one ‘creative corner’ of your company or think of it as a bolt on to the latest new project your are delivering.

My experience combines a strong background in Service Design and UCD methodologies with organisational design and capability building experience.

I am comfortable with the CEO and the junior analyst and believe that you must work with both to achieve your aims.

I’m interested in working with Exec teams & helping organisations who are passionate about
• Creating meaningful and profitable customer experiences
• Building the capabilities of a customer centred organisation
• Understanding and measuring their customer experience

I work across the core CX Competencies

• Customer Experience Strategy
• Service Design, Improvement, and Innovation
• Customer-Centric Culture
• Organisational Adoption and Accountability
• Voice of the Customer, Customer Insight, and Understanding
• Metrics, Measurement, and ROI


Specialties: Service Design, Customer Experience, Customer Strategy, Customer Led Business, Design Thinking, Customer Journey Mapping, Voice of Customer, CX Metrics and Measurement, Customer Insight, Embedding Organisational Change, Proposition Development, User Experience, Information Architecture, Customer Experience Design, Service Design, Executive Coach, Sustainable Business

Industry

  • Banking

Global Region

  • United Kingdom