Heart of the Customer

Contact Details

Heart of the Customer
5337 France Ave. S.
Minneapolis, MN
Google Map Icon
Work Phone Number: (612) 747-4021

Social Links


The marketing info is below. But basically I'm a huge #CX advocate, leading programs at UnitedHealth Group and Best Buy before going out on my own. Now I speak a lot on the topic, write about it at, and work with companies to improve their customer experiences.

Jim Tincher sees the world in a special way: through the eyes of customers.

With a lifelong passion for customer experiences, Jim founded Heart of the Customer to help companies of all sizes increase customer engagement. Before launching the company, Jim led customer engagement initiatives at Best Buy, Gallup and UnitedHealth Group. In the process, he became an expert in using Voice of the Customer research to identify unmet needs, develop new products and improve customer service. His Heart of the Customer Customer Experience Model™ is a powerful tool designed with one simple goal: customer loyalty. Customers ranging from start-ups to Fortune 500 companies use his maps to visualize their way to improved performance.

His fascination with customer experience led him to test himself by becoming a Certified Customer Experience Professional, only the second in the world to earn such a designation. He is also an active member of the Customer Experience Professionals Association (CXPA), leading sessions in Minneapolis and participating in the national Insights Exchange, sharing best practices in customer journey mapping. If you’re in the Minneapolis area, ask Jim how to get more involved in the local CXPA.

Jim is a frequent keynote speaker, helping employees to engage customers through a personal connection. Jim teaches that true customer engagement only happens when you solve a problem and create a personal connection while doing so. He is a dynamic speaker, passionate about building a world-class customer experience that results in engaged customers who come back time and again.

Role Type

  • CX Consultant