Profile

The Lax Group

Contact Details

The Lax Group
Ringoes, NJ

Bio

Supporting better informed decision making with information, research, strategy and software tools. With a focus on CX, Customer Loyalty and Employee Engagement, my domain is the sale and application of marketing information and SaaS platforms to solve business problems.

Experiences that “touch” or leave an emotional imprint on customers help shape the larger customer relationship . . . and that relationship drives customer behaviors . . . and those behaviors create (or destroy) value for a firm.

The value of your company is based on current and future cash flows from customers. This makes customers your most prized asset and means that the role of a firm is nurturing customer relationships to maximize the current & future value of customers.

Industry

  • Professional Services

Job History

Directions Research, Inc.
Vice President, Customer Experience Practice Lead
April 2018 - present