Why people do what they do is one the hardest questions for scientists to answer. That’s why I love what I do. For the last 20+ years I have been deeply involved in observing and understanding human emotions, attitudes, and behaviors to help businesses create better products, services, and experiences for their customers.
• 20+ years of management experience leading teams to achieve clients’ agency and research objectives.
• Proven record of leading global and multi-disciplinary (Marketing, Sales, IT, R&D, Analytics, Services) teams to achieve business results.
• Deep knowledge and experience in all forms of applied analytics and consumer research.
• Consulting, business development, and client management experience in numerous verticals on both supply and client side.
• Recognized expert in consumer behavior and customer experience with numerous publications, tradeshow appearances, and expert consultation.
Specialties: CX Design, Research Design, Channel Performance Improvement Systems, Product Development Research, Segmentation, Pricing and Choice Research, Service-Profit Chain Methodologies (linkage), Employee Engagement and Attitudinal Measurement, Marketing Effectiveness, Qualitative Research, and Program Evaluation methodologies. Strong background in advanced experimental and quasi-experimental designs, statistical techniques, measurement development, and audience appropriate reporting and presentation.