CXPA Book of Knowledge

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Dynamic and perfectly bilingual customer experience professional with over 17 years of experience in analyzing and planning, at both strategic and operational levels, the delivery of services to various clients in the B2B, B2C and government.

Passionate about customer experience, inspired by Design Thinking methods and on the lookout for new market trends, Catherine has participated in the development of customer experience departments, the mapping of customer journey, the creation of personas, the deployment of organizational transformation strategies, the development of human capital as well as the implementation of technologies related to the customer experience (CRM, call center software, E-commerce, etc.).

Real team player, she can mobilize employees towards the achievement of results and business objectives. Good communicator, she acts as a speaker, lecturer at HEC Montreal and Public Sector Network and co-founder of the CXPA Quebec community. 


  • Consulting

Global Region

  • Canada