Patricia is an End-to-End customer and product lifecycle specialist, a senior customer experience expert and practitioner that galvanises people into action, driving a customer-centric culture based on insights and data to obtain tangible commercial results in a complex, matrix or agile environment, managing large and cross-functional programs, across all audiences from the C-suite to operational teams. Her areas of expertise are a deep understanding of customers, strategy, experience design and empathy or emotive CX but also has a strong focus on ensuring metrics drive the right behaviours in the brand’s culture.