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I am a CX leader at the 2nd largest bank in Russia - VTB Bank PJSC, making the everyday experiences of 14mn retail and 750k corporate customers easer, more transparent and exciting.

I'm actually into everything CX related, but my main interests are:
  • Linking CX strategy to the corporate strategy and business value
  • Creating and promoting the customer culture in the corporate environment
  • Data-driven approaches to CXM - advanced analytics, AI solutions, combining X-data and O-data, VoC automation etc.
  • CJ redesign and change management
Football referee, golfer and a person who is always open to new knowledge, acquaintances and challenges :)

Global Region

  • Europe