An award winning CX leader and CCXP, with a commendable track record of building and delivering Customer Experience solutions in both local and international markets. My forte lies in developing and leading CX strategies, delivering UIUX and driving Digital Transformation programmes with P&L responsibility, in culturally diverse and complex environments.
I am currently the head and pioneer of the Group Customer Experience function at CIMB Bank, wherein I have established a customer led culture anchored on treating customers fairly and delivered digital led transformational projects . I am responsible for optimizing customer journeys, curating superior experiences, driving continuous improvement and building sustainable measurement ecosystems to support business strategies. I have held various key leadership roles in Maybank, HSBC and ABN AMRO respectively.