Kim has a breadth of marketing and communications experience that spans multiple industries and a variety of situations – giving him unique perspective and deep understanding that goes well beyond data analysis and number crunching.
With a background in creative, account planning and strategic direction, he understands both business problems and consumers’ relationships with brands. As a senior consultant, he stays on top of consumer trends in key industries and provides clients with strategies to achieve their business goals. Kim developed and managed a secret shopping program, a data collection call center, and an online client member panel.
Kim has worked with clients in financial services, retail, government, energy, health care, education, training, manufacturing and agriculture.