Jhumur is in the business of making customer’s lives easier through the implementation of UX and CX research practices.In her current role as the research lead for the Advisory space at ATB Financial, Jhumur loves to represent the Voice of the Customer with courage and candour to further corporate objectives. She is one of the founding members of the Customer Experience Professional Association, Calgary Network. She also likes networking and speaking at conferences to share knowledge and learn from other professionals. Recently she spoke at the Forrester and ESOMAR global conferences. Jhumur has more than 15 years of experience as an insights professional, and has worked in multiple geographies and for multiple clients/employers including multinational corporations,fintechs, telcos, banks as well as not-for-profits. She also feels lucky that through her profession she has a huge opportunity to give back to society. She regularly uses her design thinking and professional moderating skills to develop better solutions to social problems.