Ali at Static-A is a Coach for Strategic Business Management & specialized in Retail/Brands CX and Performance Optimization. He is a diversified strategic business performance enabler and Brands Analyst who strives to create significant numerical and qualitative improvements through Customer Experience Measurements, Mystery Shopping Programs, Sales and Services Evaluations & Network Audits, Voice of Customer Programs VOC, Omni Channel CX programs, Market Research, Net Promoter Score, CES, CSAT, Retail Sales/Service Performance Metrics, Data/Brand Analysis, Training & Development, Organizational & HR Performance & KPI Management, defining standard operating procedures for Brands, Retail Consultancies,ISO Modules & Trade outsourcing solutions for various local and International brands, manufacturers and Corporations in Pakistan and Middle East.
Moreover he is a Member at Customer Experience Professional Association (CXPA). He has been advising & consulting some of the finest multinational and national companies to improve and optimize their business performances across all channels especially by helping them in creating the "Customer Centric & Employee Engagement Cultures" at their work places.