CXPA Book of Knowledge

Contact Details


Experienced and inquisitive customer experience and design leader with deep and broad design, branding, digital UX/IA/UI, marketing strategy, print production, e-learning, and product development experience. Demonstrated expertise developing and designing for digital campaigns across web & mobile, online/ mobile banner creative, social media, VR/AR, apps and product launches for a various and numerous industries, new business development, startups and emerging technologies.

Deep knowledge of digital and print production software/tools/techniques/ processes. Innovator and complex creative problem solver. Cross-functional team builder and leader, with the ability to thrive in multi-disciplinary, cross-matrixed environments.

• 15+ years digital experience, art direction, brand identity and creative management
• Led strategy, development and execution for 200+ digital product launches
• Initiated and evolved user research, UX and design methodologies contributing to revenue increase 51.5% to $15.3 million
• Branded and art directed 20+ platinum award winning recording artists resulting in annual sales increase $100 million to $500 million
• Led multi-disciplinary creative apparel team resulting in revenue increase $150 million to $300+ million
• Led visual creative for startup,, which resulted into a billion-dollar company at launch


  • Healthcare Related

Global Region

  • United States