Privacy

Customer Experience Professionals Association Online Privacy Statement

Your privacy is important to the Customer Experience Professionals Association. Our goal is to provide you with a personalized online experience that provides you with the information, resources, and services that are most relevant and helpful to you. This Privacy Statement has been written to describe the conditions under which this Web site is being made available to you. The Privacy Statement discusses, among other things, how data obtained during your visit to this Web site may be collected and used. We strongly recommend that you read the Privacy Statement carefully. By using this Web site, you agree to be bound by the terms of this Privacy Statement. If you do not accept the terms of the Privacy Statement, you are directed to discontinue accessing or otherwise using the Web site or any materials obtained from it. If you are dissatisfied with the Web site, by all means contact us at info@cxpa.org; otherwise, your only recourse is to disconnect from this site and refrain from visiting the site in the future.

The process of maintaining a Web site is an evolving one, and the Customer Experience Professionals Association may decide at some point in the future, without advance notice, to modify the terms of this Privacy Statement. Your use of the Web site, or materials obtained from the Web site, indicates your assent to the Privacy Statement at the time of such use. The effective Privacy Statement will be posted on the Web site, and you should check upon every visit for any changes.


Sites Covered by this Privacy Statement

This Privacy Statement applies to all Customer Experience Professionals Association-maintained Web sites, domains, information portals, and registries.


Children's Privacy

The Customer Experience Professionals Association is committed to protecting the privacy needs of children, and we encourage parents and guardians to take an active role in their children's online activities and interests. The Customer Experience Professionals Association does not intentionally collect information from children under the age of 13, and the Customer Experience Professionals Association does not target its Web site to children.


Links to Non-Customer Experience Professionals Association Web Sites

Our website contains links to other websites. This privacy policy only applies to this website, so when you link to other websites you should read their own privacy policy. The Customer Experience Professionals Association's Web site may provide links to third-party Web sites for the convenience of our users. If you access those links, you will leave the Customer Experience Professionals Association's Web site. The Customer Experience Professionals Association does not control these third-party Web sites and cannot represent that their policies and practices will be consistent with this Privacy Statement. For example, other Web sites may collect or use personal information about you in a manner different from that described in this document. Therefore, you should use other Web sites with caution, and you do so at your own risk. We encourage you to review the privacy policy of any Web site before submitting personal information.


Types of Information We Collect

We collect information about you when you register with us to receive information from us including our email newsletter. We also collect information when you voluntarily complete customer surveys, provide feedback and use our website contact form. Website usage information is collected using cookies.

Non-Personal Information
Non-personal information is data about usage and service operation that is not directly associated with a specific personal identity. The Customer Experience Professionals Association may collect and analyze non-personal information to evaluate how visitors use the Customer Experience Professionals Association Web site.

Aggregate Information
The Customer Experience Professionals Association may gather aggregate information, which refers to information your computer automatically provides to us and which cannot be tied back to you as a specific individual. Examples include referral data (the Web sites you visited just before and just after our site), the pages viewed, time spent at our Web site, and Internet Protocol (IP) addresses. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. For example, when you request a page from one of our sites, our servers log your IP address to create aggregate reports on user demographics and traffic patterns and for purposes of system administration.

Log Files
Every time you request or download a file from the Web site, the Customer Experience Professionals Association may store data about these events and your IP address in a log file. The Customer Experience Professionals Association may use this information to analyze trends, administer the Web site, track users' movements, and gather broad demographic information for aggregate use or for other business purposes.
Cookies
We use cookies and other technologies on our own websites so that we can better provide services to you, and achieve our business marketing objectives.
What is a Cookie? — A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website that uses cookies, the corresponding web server asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites. You can disable cookies by changing your browser settings, but this may disable certain functionality on websites that use cookies.
What Are Web Beacons, Clear Gifs, and Pixels? — These are three names for the same technology: a small or invisible image or other loadable element that can work independently or in connection with cookies to record certain technical or behavioral information regarding whether certain content has been delivered and accessed or viewed.
Do Not Track — Our site and associated service provider technology currently do not recognize “do not track” signals that may be sent by certain browsers. You are free to give or refuse consent of our privacy policy.
Cross-Device Engagement — If you use various devices to access relevant websites or services, our cookies and other technologies may use automated analysis to try and match your anonymous profile across your various devices. This enables us to better serve advertisements that may be of interest to you, and may also help us prevent you from seeing the same advertisements on various devices.

Personal Information
Personal information is information that is associated with your name or personal identity. The Customer Experience Professionals Association uses personal information to better understand your needs and interests and to provide you with better service. On some Customer Experience Professionals Association Web pages, you may be able to request information, subscribe to mailing lists, participate in online discussions, collaborate on documents, provide feedback, submit information into registries, register for events, apply for membership, or join technical committees or working groups. The types of personal information you provide to us on these pages may include name, address, phone number, email address, user IDs, passwords, billing information, or other information.

Members-Only Web Site
Information you provide on the Customer Experience Professionals Association membership application is used to create a member profile, and some information may be shared with other Customer Experience Professionals Association individual member representatives and organizations. Member contact information may be provided to other members on a secure Web site to encourage and facilitate collaboration, research, and the free exchange of information among Customer Experience Professionals Association members. Customer Experience Professionals Association members automatically are added to the Customer Experience Professionals Association-member mailing lists. By providing us with your personal information on the membership application, you expressly consent to our storing, processing, and distributing your information for these purposes.

Company Information
Company information is information that is associated with the name and address of member organizations and may include data about usage and service operation. The primary representative of any Customer Experience Professionals Association member organization may request usage reports to gauge the extent of their employees' involvement in consortium activities. You should be aware that information regarding your participation in technical committees or working groups, for example, may be made available to your company's primary representative and to Customer Experience Professionals Association staff members.

How We Use Your Information

The Customer Experience Professionals Association may use non-personal data that is aggregated for reporting about Customer Experience Professionals Association Web site usability, performance, and effectiveness. It may be used to improve the experience, usability, and content of the site.

The Customer Experience Professionals Association may use personal information to provide services that support the activities of Customer Experience Professionals Association members and their collaboration on Customer Experience Professionals Association standards. When accessing Customer Experience Professionals Association members-only Web pages, your personal user information may be tracked by the Customer Experience Professionals Association in order to support collaboration, ensure authorized access, and enable communication between members.


Marketing
From time to time the Customer Experience Professionals Association may email you electronic newsletters, announcements, surveys or other information. If you have consented to receive marketing, you may opt-out at a later date. To update your preferences, please email info@cxpa.org. You have a right at any time to stop us from contacting you for marketing purposes or giving your information to others. If you prefer not to receive any or all of these communications, you can revoke your consent to receive emails at any time by using the Unsubscribe link, found at the bottom of every email communication.


Information Sharing
The Customer Experience Professionals Association does not sell, rent, or lease any individual's personal information or lists of email addresses to anyone for marketing purposes, and we take commercially reasonable steps to maintain the security of this information. However, the Customer Experience Professionals Association reserves the right to supply any such information to any organization into which the Customer Experience Professionals Association may merge in the future or to which it may make any transfer in order to enable a third party to continue part or all of the Association's mission. We also reserve the right to release personal information to protect our systems or business, when we reasonably believe you to be in violation of our Terms of Use or if we reasonably believe you to have initiated or participated in any illegal activity. In addition, please be aware that in certain circumstances, the Customer Experience Professionals Association may be obligated to release your personal information pursuant to judicial or other government subpoenas, warrants, or other orders.

In keeping with our open process, the Customer Experience Professionals Association may maintain publicly accessible archives for the vast majority of our activities. For example, posting an email message to any Customer Experience Professionals Association-hosted mail list or discussion forum, subscribing to any Customer Experience Professionals Association newsletter or registering for one of our public meetings may result in your email address becoming part of the publicly accessible archives.
If you are a registered member of the Customer Experience Professionals Association, you should be aware that some items of your personal information may be visible to other Customer Experience Professionals Association participators and to the public. The Customer Experience Professionals Association participation database may retain information about your name, email address, company affiliation and such other personal address and identifying data as you choose to supply. That data may be generally visible to other Customer Experience Professionals Association participators and to the public. Your name, email address, and other information you may supply also may be associated in the Customer Experience Professionals Association's publicly accessible records with the Customer Experience Professionals Association's various committees, working groups, and similar activities that you join, in various places, including: (i) the permanently-posted attendance and membership records of those activities; (ii) documents generated by the activity, which may be permanently archived; and, (iii) along with message content, in the permanent archives of the Customer Experience Professionals Association's email lists, which also may be public.
Please remember that any information (including personal information) that you disclose in public areas of our Web site, such as forums, message boards, and blogs, becomes public information that others may collect, circulate, and use. Because we cannot and do not control the acts of others, you should exercise caution when deciding to disclose information about yourself or others in forums such as these.

Given the international scope of the Customer Experience Professionals Association, personal information may be visible to persons outside your country of residence, including to persons in countries that your own country's privacy laws and regulations deem deficient in ensuring an adequate level of protection for such information. If you are unsure whether this privacy statement is in conflict with applicable local rules, you should not submit your information. If you are located within the European Union, you should note that your information will be transferred to the United States, which is deemed by the European Union to have inadequate data protection. Nevertheless, in accordance with local laws implementing European Union Directive 95/46/EC of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data ("EU Privacy Directive"), individuals located in countries outside of the United States of America who submit personal information do thereby consent to the general use of such information as provided in this Privacy Statement and to its transfer to and/or storage in the United States of America.

If you do not want your personal information collected and used by the Customer Experience Professionals Association, please do not visit the Customer Experience Professionals Association's Web site or apply for participation status.

With Whom We Share the Personal Information Collected Through This Site

  • Authorized Information Sharing: When specifically authorized by you through opt-in consent, CXPA may share your personal information as authorized by you.
  • Our Service Providers: We may share your personal information with companies (including our affiliates) that perform services on our behalf, for example, companies that help process credit card payments. Our service providers are required by contract to protect the confidentiality of the personal information we share with them and to use it only to provide specific services on our behalf.
  • Our Online Marketing Service Provider: CXPA contracts with properly vetted marketing and internet service providers to track the effectiveness of CXPA online advertising and to deliver online ads to previous visitors to CXPA.org. Only the following information is shared with these service providers, which has each been determined to uphold privacy standards. Here’s the data collected and how it is used when you give CXPA consent:
Analytics
Purpose: store data in an aggregated form about visitors and their experiences on our website and online properties. We use this data to fix bugs and improve the experience for all visitors.
Personal data used: browser cookie, browsing behavior on cxpa.com, device information, IP address
First-party involved: CXPA
Third-parties involved: Higher Logic, Multiview, Google Analytics, rasa.io
Conversion Tracking
Purpose: store data about when you complete certain actions on our website to understand better how you use it. We use this data to improve your experience with our site.
Personal data used: browser cookie, device information
Third-parties involved: Higher Logic, Multiview, HubSpot
Marketing automation
Purpose: to store data to create marketing campaigns for certain groups of visitors.
Personal data used: browser cookie, browsing behavior, IP address, other data you give us will be added to your visitor profile
Third-parties involved: Higher Logic, Multiview, HubSpot
Remarketing
Purpose: store data to show you our advertisements (only ours) on other websites relevant to your interests.
Personal data used: browser cookie, browsing behavior, IP address
Third-parties involved: Higher Logic, Multiview, Facebook Ads, Google Ads 360, LinkedIn Ads, Twitter Ads, YouTube, HubSpot

We process personal data based on consent according to Art. 6(1)(a) GDPR, which you are free to give or refuse. You’ll see consent options when you visit our website for the first time. You can change your decisions at any time by emailing info@cxpa.org. If you change your decision it will not affect the lawfulness of processing based on consent before its withdrawal.

Access to and Accuracy of Member Information

The Customer Experience Professionals Association is committed to keeping the personal information of our participating organizations accurate. You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please write to us at 5353 Wayzata Boulevard, Suite 350 | Minneapolis, MN 55416 or email us your request at info@cxpa.org. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

We may provide participators with online access to their own personal profiles, enabling them to update or delete information at any time. To protect our members' privacy and security, we also may take reasonable steps to verify identity, such as a user ID and password, before granting access to modify personal profile data. Certain areas of the Customer Experience Professionals Association's Web sites may limit access to specific individuals through the use of passwords or other personal identifiers; a password prompt is your indication that a participators-only resource is being accessed. 

Security

The Customer Experience Professionals Association makes every effort to protect personal information by users of the Web site, including using firewalls and other security measures on its servers. No server, however, is 100% secure, and you should take this into account when submitting personal or confidential information about yourself on any Web site, including this one. Much of the personal information is used in conjunction with participation-level services such as collaboration and discussion, so some types of personal information such as your name, company affiliation, and email address will be visible to other the Customer Experience Professionals Association participators and to the public. The Customer Experience Professionals Association assumes no liability for the interception, alteration, or misuse of the information you provide. You alone are responsible for maintaining the secrecy of your personal information. Please use care when you access this Web site and provide personal information.

Changes to Our Privacy Policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on June 11, 2018.


How to Contact Us

Please contact us if you have any questions about our privacy policy or information we hold about you:

  • by email at info@cxpa.org
  • write to us at: 5353 Wayzata Blvd., Ste. 350 Minneapolis MN 55416 US
  • call us at: +1 (952) 564-3048