Whether you are just beginning your career in CX or you’re a seasoned practitioner, data and metrics should be an important component of your program. Measuring the current state of your business and quantifying the impact of your CX efforts are key to your overall success and the ongoing success of your CX program. But – for many of us – the various acronyms and definitions can feel like alphabet soup either for ourselves, or when communicating with stakeholders or leaders who are less familiar with the intricacies of CX.
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