It can be overwhelming to find relevant, unbiased CX resources to help move your work forward.CXPA is here to help.Our Topic Guides--CXPA members who are Certified Customer Experience Professionals--have curated our most relevant, popular articles, whitepapers, and webinars to bring you the very best information on topics that are critical to your success.
Note that some resources in the links below may be content only available to CXPA members.
CXPA's Guide to Showing Return on Investment
Establishing return on investment is a critical success factor for any Customer Experience initiative. This is both true for launching any Customer Experience activities, as well as for keeping these activities sustained in the longer term.
Customer Experience professionals must be able to identify how their efforts are contributing to the success of the organization. CX professionals must be able to identify, measure, track, and report the return on investment of their efforts. We must be able to clearly present the link between our efforts and the business results.
Overall a positive return on investment will result in a reduction in the cost to serve, or the cost to sell. As well as an increase in revenue, taking into consideration existing customers as well as new customers.