Documenting CX in Higher Ed

We need YOUR help to document CX in higher education!

The Customer Experience Professionals Association has launched a community initiative to develop a list of all  institutions of higher learning that offer Customer Experience programs, courses, certificates or degrees. The first phase in this project relies on the knowledge of the community, so please take a few minutes to complete a survey entry for each college, university or higher education institution that has a "Customer Experience" offering of which you are aware. Together, we can help advance CX by better understanding how it is included in higher education programs around the globe.

Project Overview

After more than 20 years as a discrete profession, Customer Experience has not achieved sufficient representation within institutions of higher learning as undergraduate or Masters degree programs.

To ensure the longevity of the profession and business acumen of its practitioners, CXPA has appointed a volunteer group that seeks to raise awareness and engagement for CX curriculum offerings among institutions of Higher Learning.

The first phase in this project is to create a list of global higher education institutions that offer bachelors, masters, Ph.D. level degree programs, seminars, or executive certifications in customer experience.  Once  significant work has been completed in this first phase of discovery, we anticipate additional working groups to build on the findings and create sustainable connections between the professional practice of CX and Higher Education institutions.

Institutions Entered to Date

 (as of February 20, 2021)


Bond University

La Trobe University

RMIT University

The University of Queensland


Antwerp Management School


Federal Institute of Education, Science and Technology of Northern Rio Grande


Cegep Garneau

Centennial College School

University of Montreal

York University


University of Applied Sciences and Arts Northwestern Switzerland


Helwan University


EUDE Business School

IE University

OBS Business School

United Kingdom

Cranfield University

Glasgow Caledonian University

Pearson College London

The University of Buckingham


AAN School of Administrative Sciences


Institute of Management Technology


Luiss Business School


ESCA School of Commerce and Business


International University of Monaco


Lagos State University


Delft University of Technology

Beeckestijn Business School


Karlstad University


Nanyang Technological University


Istanbul MEF University

United States of America

Brigham Young University

College of William and Mary

George Mason University

Hult International Business School

Indiana University Bloomington

Loyola University Maryland

Michigan State University

Missouri State University

Moravian College

Northwestern University

Rutgers, The State University of New Jersey-New Brunswick Campus

Southern New Hampshire University

Stanford University

The George Washington University

University of Central Florida

University of Houston

University of Northern Iowa

University of Richmond

Wake Forest University

Xavier University

Pearson Institute of Higher Education

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Higher Education Institution Data

Higher education data copyright of the International Association of Universities (IAU) supplied December 2020.  The data, or any part thereof, may not be sold to or used by any third party. 

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