Documenting CX in Higher Ed

Project Overview

After more than 20 years as a discrete profession, Customer Experience has not achieved sufficient representation within institutions of higher learning as undergraduate or Masters degree programs.

To ensure the longevity of the profession and business acumen of its practitioners, CXPA appointed a volunteer group that sought to raise awareness and engagement for CX curriculum offerings among institutions of Higher Learning.

The first phase of this project created a list of global higher education institutions that offer bachelors, masters, Ph.D. level degree programs, seminars, or executive certifications in customer experience.  Preliminary findings from this work is presented below.

Institutions Entered to Date

 (as of October 18, 2023)


Bond University

La Trobe University

RMIT University

The University of Queensland


Antwerp Management School


Federal Institute of Education, Science and Technology of Northern Rio Grande

SEDA Executive Education


Cegep Garneau

Centennial College School

University of Montreal

York University


Karlstads Universitet


Glion Institute of Higher Education
University of Applied Sciences and Arts Northwestern Switzerland


Helwan University


EUDE Business School

IE University

OBS Business School


Jami'at Birzeit


Pacifico Business School

United Kingdom

Cranfield University

Coventry University

Glasgow Caledonian University

Pearson College London

The University of Buckingham


AAN School of Administrative Sciences


Institute of Management Technology


Luiss Business School


ESCA School of Commerce and Business


International University of Monaco


Lagos State University


Delft University of Technology

Beeckestijn Business School


Karlstad University


Nanyang Technological University

South Africa

Pearson Institute of Higher Education


Istanbul MEF University

United States of America

Babson College

Bowie State University

Brigham Young University

Carnegie Mellon University

College of William and Mary

Eckerd College

George Mason University

Harvard University

Hult International Business School

Indiana University Bloomington

Loyola University Maryland

Massachusetts Institute of Technology

Michigan State University

Missouri State University

Moravian College

Northwestern University

Rutgers, The State University of New Jersey-New Brunswick Campus

San Francisco State University

Southern New Hampshire University

Stanford University

The George Washington University

The University of Georgia

The University of Virginia|Northern Virginia

University of California Irvine

University of California San Diego

University of Central Florida

University of Houston

University of Illinois at Chicago

University of Michigan

University of Northern Iowa

University of Pennsylvania

University of Richmond

University of Wisconsin-Madison

University of Wisconsin-Parkside

Wake Forest University

Xavier University


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