When
Tuesday, August 21, 2018
7:00 AM - 8:00 AM

Where
Troubadour Coffee Roasters
21380 Lorain Rd
Fairview Park, OH 44126

Description
Experiencing your Customer/Consumer’s Journey Through Their Eyes

Just starting to create your Customer Journey Map or thinking it’s time to refresh your current one? No matter what your industry, B2B and B2C climates and customer interactions with your brand are in constant flux. A map created a few years ago may not be accurate today. Let’s talk about ways to conduct research or gather your Customer/Consumers’ feedback to make sure you really have their point-of-view when developing or updating the touchpoints, Moments of Truth, and Painpoints on your map. During this discussion, we invite everyone to bring examples of creative ways (with big budgets and little budgets) we can use to ensure our maps bring the latest Outside-In view for our internal stake-holders so we can continue to bring the customer experience to life in a meaningful, relevant, and current context. If you’re thinking of developing a Journey Map within your organization, we can provide ideas to get your started!

Thank you to our Global Platinum Sponsor!