An Introduction: Privacy and The CX Pro - What You Need To Know
Melbourne: 4 AM (31 March) / New York: 1 PM / Rome: 7 PM / Dallas: 12 PM
After engaging with your brand, would consumers say they understand how you are collecting and using their data? Would they say they trust you with their personal information?
As CX Professionals we strive to create personalised experiences, products and services that meet the needs of customers, and the rise of VOC and Analytics technology has empowered us with the capability to do this quickly and well. But the proliferation of data breaches and evolving privacy regulations across the globe have led to consumers who are cautious about sharing their data, and companies are learning that data protection and privacy is critical to maintaining customer trust. In this webinar we will introduce Privacy & CX and discuss:
1. What Data Privacy is and the types of roles / cross functional teams that exist in organizations.
2. Changing data regulations and the relationship to the CXPA competencies.
3. The Data Breach Implications to CX
4. The Blind Spots of Privacy & CX
Anita Siassios, CCXP, Managing CX, Kassi Burns, Senior Attorney, King and Spaulding, Marcello Mancuso, Attorney and Data Protection Consultant