Join us to listen, learn and engage as we delve into the details of what is required to deliver a digital first experience
Atlanta, Boston and Florida CXPA networks are proud to bring you a panel discussion on strengthening customer commitment by providing choice and control.
Joe Wheeler, co-author of Managing the Customer Experience and The Ownership Quotient will share insights from his upcoming book, The Customer Playbook, How to Design Digital First Experiences Customer Love. When customers are given control, real or perceived, good things happen, especially if they can make choices that are relevant to them and engages them in co-creating their experience.
Joining Joe will be a panel that will include
Edson Santos, Global Digital Marketing Head at CEMEX, a global leader in the construction industry with over $14.5 billion in revenue. In 2020, CEMEX won the prestigious ABSL Diamond Award in the category of "Business Innovation" for the
CEMEX Go project.
Also joining Joe will be
Melina Palmer, Melina is a globally celebrated keynote speaker and consultant with a mission to help great brands and the people within them do greater things by leveraging the power of behavioral economics. Her first book, What Your Customer Wants and Can't Tell You, was named one of the Best New Customer Experience and Design Books of 2021 by the head of the European Customer Experience Organization.
Get ready to listen, learn and engage as we delve into the details of what is required to deliver a digital first experience that strengthens customer commitment, engagement, and empowerment.