Lexington KY Network: Customer What? Part 1 The Essentials

The Book: We will use Ian Golding’s “Customer What?” to guide our 2021 discussions  around application of CX best practices. 

Jun 9 Meeting Prep .. for those with the book please read the introduction and 1st three chapters of 'Customer What?'

Fundamentals: The Essentials to establishing a firm footing​

• Intro, Ch1  1-29     overview of the book, organizational readiness​
• Ch 2 &3      30-49  assessing your readiness, creating the strategy 

note: you can still attend / join discussion even if you do not have the book