Our customers' buying decisions are ruled by emotions. We are therefore delighted to welcome Colin Shaw of Beyond Philosophy and Angelina Autran of Caterpillar to the London CXPA networking event this month to discuss Emotional Intelligence.
Colin , CEO and Founder of Beyond Philosophy, is a recognized pioneer in the customer experience movement. His numerous best selling books advocate that a customer experience is a customer’s perception of their rational, physical, emotional, subconscious and psychological interaction with any part of an organization .
Angelina, Global CX Change Management Leader at Caterpillar, has applied the principles of Emotional Intelligence to develop and implement Caterpillar's CX strategy. We will hear first hand how Caterpillar have established and executed their Emotional Signature (R).
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