Inspiring Employees to Elevate the Experience in Customer Experience
- Regardless of the role employees have within a company, every employee has the opportunity to make a positive difference in the experience of their customers. However, sometimes employees who are not customer-facing have a harder time understanding their impact.
- In this session, attendees will hear a brief case study of an exercise that was used to anchor a world-wide legal team at a large company around a broader purpose and help them understand their connection to customers and the impact they could have.
- Attendees will also have a chance to go through an abbreviated Customer Degrees of Separation exercise and will be provided with the materials and tools needed to conduct this exercise and inspire deeper thought within their own company.
About Our Presenter:
Barbie Fink worked at Adobe for over 26 years with teams and leaders across the company to champion customer experience innovation and advocacy on a cross-functional basis. Her favorite role was Director of Customer Experience where she focused on customer experience, employee engagement, mentoring, and the power of stories.
She continues to follow her heart in this work that she loves by serving as Vice Chair on the Board of Directors for the CXPA.