After a looooong wait, reconnect with your peers at CXPA’s first in-person event since early 2020! We're proud to be showcasing 2 organizations that demonstrate the unique nature of building strong experiences across B2C and B2B. This includes:
CX at the Score: Keys To Developing Digital Experiences Fans Love
Nothing brings people together like sports. Few relationships are as strong and long-lasting as those we form with our favourite teams. And since 2012, no brand has played a bigger role in shaping the way we enjoy sports content through digital media than theScore.
Join us for a fireside chat with Samantha Grant, theScore's Director of Customer Experience, for a play-by-play on how the company continues to innovate and meet the needs of its growing audience, including:
- theScore's move into online gaming in Ontario
- how theScore's 'Point Guard' program responds to customers' needs
- what brands outside of sports could learn from the unique nature of the "fan experience"
How to Align, Drive and Sustain Customer Centricity in B2B - A journey and success story of FCT’s culture shift
Without customers, organizations would not exist. That simple statement is a reminder of how critical customers are to the brand, company reputation, and bottom line.
Today, in order to remain competitive, companies need to view every decision, process and technology through the lens of the customer. This has become a mantra at FCT, an Oakville, Ont.-based provider of real estate technology in Canada.
In this session, Tanya Fowler, FCT’s Head of Customer Experience, will share the three critical steps FCT took to shift its strategic focus to drive an engaged, customer-centric culture through every employee.
This work led to the company receiving the prestigious ‘Customer Centricity in B2B’ award from the North American Customer Centricity Awards, as well as being named a finalist in the Customer Centricity World Series in two categories in 2022.
We’ll also have plenty of opportunities for face-to-face networking and Q&A with our speakers.