Charlotte Network: The Intersection of Digital Transformation, Innovation & CX

We will discuss how companies can empower their product teams to help guide digital transformation, enable innovation and stay grounded in delivering an excellent end-to-end customer experience.

This session will help you discover:

- Where the Opportunity is in Customer Experience. Things companies can do right, things to stop doing wrong and how to create the connective tissue.

- Tools for Approaching the Opportunity Landscape. Picking the right tool to get a complete view of the user.
- How good CX understanding can prioritize Digital Transformation and Innovation

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Jason Rome is the Director of Digital Strategy & Customer Experience at Skookum. Jason and his team work with some of the most recognized Fortune 500's in the US, across many industries. The Digital Strategy & Customer Experience team helps organizations with customer persona and empathy research (internal and external), journey mapping, UX/UI design, rapid prototyping, and overall product strategy. Skookum works with companies both large and small and their goal is to train and leave you better.