Using ROI to Drive CX Adoption

There's no argument that the number one litmus test for a customer experience program is its return on investment. And, while the primary way to measure ROI is financial, what does that really mean? And, is there other business value created beyond dollars and cents that companies can rally around from their CX Programs? Spoiler alert - yes, there is! Join the CXPA Rochester Network Thursday, September 28th (12noon – 1pm EST) as Jim Katzman, Principal, CX Strategy at InMoment, shares practical ways you can measure CX efforts to demonstrate value to leadership and drive CX adoption throughout your organization. NOTE: This Customer Experience Professionals Association (CXPA) event is FREE and you do not need to be a member of the CXPA to attend, but registration is required.
 
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