It was October 2022 when the CX Book of Knowledge by CXPA was released, giving us all a great opportunity to be inspired, learn, and re-learn from other CX professionals' best practices, tools, and methods into the five core CX competency areas. Customer Experience and Experience Design are interconnected since there is a need for empathizing, planning, and implementing strategic solutions in every aspect of CX management, including systems, procedures, protocols, products, and services. Experience Design is a human-centered methodology that is being used by brands to empathize with their customers, understand their needs, and address complex (wicked) problems by developing feasible, desirable, and viable solutions for them while working in cross-functional teams.
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