It was October 2022 when the CX Book of Knowledge by CXPA was released, giving us all a great opportunity to be inspired, learn, and re-learn from other CX professionals' best practices, tools, and methods into the five core CX competency areas.
In this blog post, take a glimpse into one of the book’s sections, by highlighting the importance of Experience Design and Innovation in CX and examining how and what we can do to bring value and profit to our business.
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