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The secrets behind CXPA’s growth in LinkedIn followers

By CXPA Admin posted 02-29-2024 05:22 PM

  

CXPA passed the 70,000 LinkedIn follower mark earlier this week. This accomplishment is worthy of congratulations to the many individuals who have created, curated, or interacted with CXPA’s social media content over the years.  At the risk of missing others, we’ll begin the shoutouts with thanks to Bruce Temkin, Jeanne Bliss, Lesley Lykins, Karl Sharicz, Stephanie Thum, Annette Franz, Lynn Hunsaker, Ian Golding, Nienke Bloem, Gabe Smith, and Joy Wedge for their contributions that have helped grow our LinkedIn following.  (Feel free to add your shoutout in the comments!)        

While there is great pride in the number, what is really meaningful is what has contributed to this number.  Here are some reflections on CXPA's accomplishments during our growth to 70,000 followers:

·        Global Expansion – CXPA began in the United States, but LinkedIn has helped CXPA reach every corner of the world. As a result, CXPA expanded our representation in leadership from outside the United States including more than a third of the global Board of Directors and nine regional leadership councils.

·        Market recognition of the Certified Customer Experience Professional Certification – The CCXP is distinguished from other CX learning credentials because it is specifically valued by leading organizations around the globe, including in job postings by Apple, Amazon, Microsoft, and Walgreens as well as recognition as an approved certification by the Kingdom of Saudi Arabia Technical & Vocational Training Corporation.

·        Dedication to our Core Values - CXPA is committed to a culture of inclusivity and belonging where everyone is welcomed, and we are committed to sharing and learning together.  Our LinkedIn presence is a natural extension of our mission to support CX professionals to share, learn, inspire, and grow throughout their careers.

·        Advocacy for the value of Customer Experience (especially on CX Day) – LinkedIn is a great way to connect with those who share our belief that the world is a better place when organizations use a customer experience commitment to make choices that are good for customers, employees, and sustainable business results. Our LinkedIn activity always spikes around CX Day, the first Tuesday in October, when we help spotlight and celebrate CX achievements.

·        Focus on CX as a professional business discipline – While the term “CX” is widely used, it is not always widely understood. Thanks to the work of over 100 contributing authors and reviewers, CXPA is building a library of consensus-based resources and publications including the CXPA CX Book of Knowledge. These resources help to create a shared understanding and allow the community to work together to further advance the practice of customer experience.

·        Amazing people – From great guests on Live with CXPA, to thoughtful comments and content shares, the 70,000+ followers are the true "secret sauce." From celebrations of career moves to welcoming the newest leaders and CCXPs, we support and inspire one another to greater levels of customer experience success.

Thank YOU for being part of our continued success!

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