Although CCXP: Exam Preparation was written after I passed the CCXP exam in January 2017, the bulk of the research for the book took place over the Christmas break of 2016. I spent the entire holiday locked away, reading through books and articles, trying to reverse engineer a body of knowledge for the Customer Experience domain to help me pass the exam. I looked for common patterns of best practices and thinking which rang true to me, and began noting them down on what I call my CX Whiteboard (see image below). Whilst failing miserably at creating a body of knowledge, I did end up with all the information I needed to pass the exam successfully. I actually felt the exercise dramatically improved my “big picture” understanding of Customer Experience.
After the exam, I saw an opportunity to put this knowledge to good use and serve another passion of mine, helping animal shelters. I started transferring these ‘mad professor’ scribbles into broad and easy-to-understand principles that eventually made up Section 1 of the study guide. When I was 16, I dramatically improved my ability to play chess by simply learning some basic guiding principles. Everyone has a different way of learning, but I find principle based learning very effective; it has much more staying power than just memorizing a bunch of specific tactics. I hope the book will help aspiring CCXPs achieve their certifications and hopefully make a lot of money for the animal charities to which all of the profits go. This is a topic very close to my heart. For more info please see: http://www.measureoftruth.co/ccxpbook
