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About Us

The Customer Experience Professionals Association (CXPA) is a global non-profit organization positioned to guide and enhance the growing field of customer experience management. CXPA brings together like-minded professionals focused on advancing the practice of customer experience management and creating career growth by establishing customer experience management as a recognized and admired professional discipline. As a collective body, we can create a vibrant future for customer experience management.

CXPA provides our members – individuals looking to make their mark on the profession, and companies that are leaders in their industries – with valuable professional development and networking opportunities available nowhere else. CXPA also works to deliver broader benefits: our members collaborate to establish best practices and promote a better appreciation of the discipline of customer experience to both consumers (B2C) and to business (B2B) customers.

Individuals, their companies and other organizations in the sector are welcome to join and participate. For specific benefits and dues levels, please visit the membership section.

CXPA Background

Over the past several years, the field of customer experience management has matured, as companies increasingly recognize its importance as a key ingredient in building and maintaining customer loyalty. A growing number of professionals have responsibility for assessing and improving customer experience in channels (e.g., web, call center, brick-and-mortar store, mobile commerce, etc.), with products, and across entire organizations. Best practices for processes, tools, and techniques are emerging across many customer experience management disciplines. In short, customer experience management has become an established profession.

CXPA has been created to fill a need that was not being addressed: though there are several customer experience networking groups in operation, the industry has reached the point where it requires a unified, informed, collective voice to guide its evolution. CXPA wants to help customer experience professionals make customer experience management an integral part of how their companies operate, and to enable them to embed its skill set across their organizations. Our goal is to break down the work, create standards and best practice approaches, and transfer those skills across the CXPA network.

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